[gei hi:n ho:l]

Munich, 2005
Ortstermine, Art in Public Space

Empfangshalle brings wishes and advertising together and brings mega-posters to Munich from all over the world, to display them on advertising spaces. On two conditions: The product or service being advertised is to be unobtainable here, and second: even deciphering the message is impossible for most people here, because the words are composed in foreign alphabets. The selected advertising eludes our comprehension. But Arabic characters, Thai letters awaken the most varied associations – positive as well as negative. The pictorial composition speaks its own language. The commercial motivations can be transformed into aesthetic compositions that fulfill purely artistic criteria. The transfer becomes transformation; and the advertising loses ist function thereby. And what is alien, foreign is highlighted as if by a stage-light.